One of These Things Is Not Like the Others
There are so many reasons to hate capitalism, but at the top of the list is the requisite and abundant abuse of women. The abuse happens in several ways. One of them is through advertisements. As China has become more capitalist, the objectification of women has gotten worse. Woman-hate has always been there, as it is and has been in all cultures. It just manifests in different ways depending on politics, social system, economy, national history, etc. Capitalism, which is completely dependent on the abuse of women (and would collapse without it), offers men several new ways to hurt women. Using their images in abusive ways is just one.
As I’ve posted before (specifically here), China, like many places, sees white women as the ultimate whores. White female bodies are used to sell all sorts of products in China, but are especially useful for sex- and female-targeted (aren’t they the same? woman=sex) products.
The dismay felt today occurred when I walked past my local, 3-storey department and grocery store. A few times a year, they change the massive 2-storey-tall advertisements. And I noticed something. One of these ads is not like the others. Let’s see if you notice too. I present to you the current set of ads lining the outer walls of the largest shopping centre in my area.
Did you catch it? Did you notice which one was different? In case you can’t figure it out, let me help. There are two fully clothed, white dudes. Yeah, their styles are kind of effeminate, but that is actually quite normal for straight men in China. Chinese women will probably find these dudes attractive, I think. Then there are two white boy-children. Fully clothed with the ‘too cool for school’ look on their faces. Chinese people will find them acceptable. Then we’ve got a Chinese adult male. Slick, respectably dressed. This dude will command respect. And to be honest, I’d actually wear that outfit. Then we’ve got a young Chinese woman. Fully clothed (hard to see, but there is a tan-coloured shirt under all the red outerwear). She’s young and a cool up-and-comer. Timid, but part of China’s future.
And then we’ve got the White Whore. Dressed in clothes that are the very symbol of female slavery, humiliation, degradation, and inhumanity. Dressed in next to nothing in a culture where uncovered women are only seen as garbage to be used by men. This is part of the dual message that comes through in the advertising. “This is Woman – specifically White Woman – and she should be used, but not respected.”
All over the world, including China, white women are the object of choice for advertising lingerie, wedding rings, condoms, and other woman-as-sex-object items. I face these images of what are essentially representations of ME every single day, and it always occurs to me how much these images and their evil messages are internalized by everyone around me. We know these marketing devices work, otherwise we wouldn’t have advertisements at all. People have degrees in this shit from business schools. Marketing sends messages. So when I encounter people after they are daily bombarded with the ‘white woman as whore and nothing else’ message, how am I supposed to garner respect? How am I supposed to be seen as human? All they see when they look at me and other white women is some sex-crazed, fuckable property of white men. It scares the shit out of me, and I fucking hate it.
This is the intertwined racism and misogyny of China.
[This post is part of the White Girl series.]
Posted on April 1, 2016, in Anti-Feminism, Feminism, Human Rights, Male Privilege, Stereotyping, White Women and tagged advertising, capitalism, China, culture, marketing, misogyny, patriarchy, radical feminism. Bookmark the permalink. Comments Off on One of These Things Is Not Like the Others.